Before we jump in:

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Business isn't a David Goggins workout.

Too many entrepreneurs are gluttons for punishment. They love doing hard things. They want to do something against all odds.

We buy into the underdog stories we read about in business books. Elon Musk, Steve Jobs, Mark Zuckerberg.

So we try to do things that haven't been done before.

That is all bullshit.

The cold hard truth:

The stronger the competition, the worse the opportunity.

Business is a series of games.

And some games are easier than other games.

Think about it like this:

You are playing a basketball game and $20,000 per month every month is on the line for the winner.

Do you want to play against LeBron James or a 5th grade girl?

I'd personally pick the 5th grade girl every time. This isn’t a “see who can do the hardest thing” competition.

Remember something important:

The degree of difficulty doesn't count. This isn't an olympic gymnastics routine. There aren't more points for doing something really hard.

In business you can get paid just as well for doing easy things over and over again and you can get paid zero for doing certain really hard things really well.

Business isn’t a David Goggins workout.

So what should you do?

Copy what is working. Do what normal people have succeeded at. Find an area where the competition is weak.

Here’s a good practice:

Go to a reasonably nice country club in your town on a Tuesday morning. Sit there all day and watch the people getting out of their brand new F150s to go play golf.

Walk up to anyone who looks like they are under 40 years old and ask them what they do.

I’m serious. When you see somebody who looks 35 getting out of their vehicle at 10am on a Tuesday, walk up to them and ask them what they do for work.

If you want to control your schedule and make good money, pick one of the careers that is common among these people.

You’ll find 5 common themes:

Entrepreneurship. Real estate. Insurance. Wealth management. Sales.

Some people disagree with me - they think stronger competition always means more money.

Nick Huber @sweatystartup I used to think this way too. But it is total bullshit and it is infecting the minds of entrepreneurs. I’ve met 10+ folks without college degrees who don’t know how to “reply all” to an email who are very rich bc they picked the right game to play w the best odds of success. https://twitter.com/Col_Crockett/status/1797625224600682928 Mark Milley’s Stylist 🇺🇸 @Col_Crockett @sweatystartup Stronger competition almost always signals bigger rewards. you get $5m for beating lebron vs $5 for beating the 5th grader what you want to look for are market inefficiencies, where the payoff is out of whack (in your favor) with the caliber of existing competition 10:5 AM • Jun 3, 2024 2 Retweets 97 Likes Read 15 replies

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But the people in the game building real businesses know the truth:

Craig Fuller 🛩🚛🚂⚓️ @FreightAlley @sweatystartup Having ran multiple businesses - some with strong competitors and some with very weak ones, I would always pick the market with weak ones. It is so much easier with weak competitors and far more profitable. Nick Huber @sweatystartup I used to think this way too. But it is total bullshit and it is infecting the minds of entrepreneurs. I’ve met 10+ folks without college degrees who don’t know how to “reply all” to an email who are very rich bc they picked the right game to play w the best odds of success. https://twitter.com/Col_Crockett/status/1797625224600682928 10:8 AM • Jun 3, 2024 0 Retweets 12 Likes

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A couple things that have made my life better:

I made an investment in a sauna and cold plunge at my primary residence lately and it has been AMAZING. I bought through Nordica Saunas.

I got the Harvia Spirit Wifi 8 kw with the Almost Heaven 4 person sauna (onyx upgrade). Coldture chiller for my cold plunge also purchased through Nordica.

Two benefits:

1. I sleep like a rock. Last night after two 15 minute sessions near 200 degrees with a cold plunge in the middle and at the end, I took a shower and laid down in my bed to read a bit as always. I don't even remember opening my book and the next thing I know it is 6am. 8.5 hours of amazing sleep.
2. It is social. Several buddies have come over and we just hang out for 30 minutes and talk. It is an excellent non-alcohol social activity. I actually wish I would have gotten the 6 or 8 person sauna because this one is only comfortable for 2 people.

See it here:

Nick Huber @sweatystartup This is the best investment I've made in a while. Highly recommend. 4:2 PM • Jun 3, 2024 26 Retweets 1396 Likes Read 120 replies

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Upon recommendation from my friend Andrew Wilkinson I got some lightly tented face sunscreen.

I don't use much but my wife has already commented that she likes the way I look. Protect from the sun, look better = win. Even if it means wearing makeup.

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Not enough people do this before they pick a career path:

Nick Huber @sweatystartup Before you go into a specific career, look down the hall. Look at the corner office. What is the schedule like for somebody who spends 15 years doing what you’re about to do and crushes their job? Are they working 60 hours a week, overweight, divorced and stressed? Or is the… https://twitter.com/i/web/status/1797253941828145644 9:8 AM • Jun 2, 2024 164 Retweets 2254 Likes Read 81 replies

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This was one of my most controversial tweets this week, but I stand by it.

People need to have more kids earlier. I know a lot of people who really regret waiting and not having more.

Nick Huber @sweatystartup One thing I'm thankful for above everything else: I'm married and have 3 children before the age of 35. People don't realize how big of a mistake they are making by putting the family stuff off. 10:21 AM • Jun 2, 2024 77 Retweets 3033 Likes Read 331 replies

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Onward and upward,

Nick Huber

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