Why "new idea" entrepreneurship is a lie (and a dead end)


Before we jump in, a quick promo:

My SEO agency, Bold SEO is really working across my portfolio of companies.

We have a method that is really working for local businesses with a Google Business location (think restaurant, tree service, landscaping, HVAC, home services).

If you want more customers in your town, respond to this email and I can introduce you to my team over there.

You'll for sure get a few take-aways to make your business better (and never any pressure to pay us).

--

Why "new idea" entrepreneurship is a lie

“New idea” entrepreneurship has infected the minds of the current generation of entrepreneurs.

Everybody thinks they need a revolutionary idea or a get-rich-quick-scheme to find success. Something that’s never been tried before. Something that will change the world if it works and will turn the founder into a billionaire and a walking legend.

TechCrunch. Product Hunt. Shark Tank. Forbes 30 under 30.

All about new ideas. Changing the world. Constant innovation.

We listen to the business titans like Elon Musk and Mark Zuckerberg who dominate social media, podcasts and our major publications as they preach innovation and live on the cutting edge of technology.

It is all about 0 to 1. Blue ocean. Raising money. Infinite growth. Scalability and exits. Initial public offerings. Up and to the right … on and on and on.

And, you know what? Most of it is garbage.

I disagree with almost all of it.

I have a different way of thinking about success, wealth and entrepreneurship and I will explain it to you in this book.

I’ve met thousands of successful entrepreneurs in my life. People flying around on private jets. People with vacation homes in the most expensive zip codes in America and overseas.

People who play golf every day while earning more money than ever.

People who spend time with friends and family and go on epic adventures with people they love.

People who generally do whatever they want, whenever they want.

These people are not famous. They do not spend time giving interviews to major publications. They do not post on social media. They do not write books to influence the next generation of entrepreneurs.

You know what is surprising about these people?

None of them had a new idea. None of them tried to change the world.

They didn’t raise venture capital. They didn’t found a viral app. They’ve never even been to Silicon Valley and can’t point to it on a map. They aren’t on the cutting edge of technology and a few of them still have fax machine sitting in their offices.

What did they do to get rich?

They found a simple opportunity and seized it. They did common things uncommonly well. They looked at the market unemotionally and figured out how to add value. They carved out a little piece of a large pie for themselves.

Most of them started really small and traded their time for money doing work. When they had more work than time to do it they hired somebody to help them for a few bucks less than they were charging.

Then they stuck with it for 10 or 20 years and built a great, boring business slowly over time. Hiring a few people here and there when opportunity came. Making good decisions.

They didn’t raise money to operate a business without profit for several years.

They managed risk and grew slowly. They built their skills and got better and better at making decisions related to business. They got better at leading other people. They were generally good at sales and convincing people to go along with them or buy from them.

One of them bought a car dealership and then bought 10 more over the next 15 years. Another took over a body shop from his father and that turned into a highly profitable chain of body shops. A third bought a struggling FedEx delivery route and it turned into an empire. Yet another started an HVAC company 20 years ago and does $20 million + in revenue today.

A friend of mine simply buys industrial buildings that were built by somebody else. He manages them a bit better and maximizes their profitability. He’s worth $250 million and he is 36 years old.

You don't need to re-invent the wheel to make money.

KEEP IT SIMPLE!

--

--

--

Onward and upward,

Nick Huber

P.S.

If you need a new, better website for your business I recommend working with WebRun. They have built 5+ of my websites and they show up on Google and they convert visitors into customers.

If you'd like an intro to the team over there - respond to this email.

Share with friends, get cool free stuff

  • 1 Referral: 200+ Free Business Ideas cheatsheet
  • 3 Referrals: Delegation & Hiring (101)
  • 5 Referrals: Twitter Growth Course ($500 value)
  • 10 Referrals: Nicks Real Estate Starter Class ($749 value)
  • 100 Referrals: 30 Minute Call w/ Nick

Please note, these rewards are in limited supply, get moving while they last.

[RH_REFLINK GOES HERE]

Facebook Twitter Whatsapp Linkedin Email

PS: You have referred [RH_TOTREF GOES HERE] people so far

See how many referrals you have

Thanks for reading! If you loved it, tell your friends to subscribe.
If you didn’t enjoy the email you can unsubscribe here.
To change your email or preferences manage your profile.
113 Cherry St #92768, Seattle, WA 98104-2205

I have financial interest in many companies mentioned in this newsletter.

Nick Huber

I own a real estate firm with over 1.9 million square feet of self storage and 45 employees. I also own 6 other companies with over 400 employees. I send deal breakdowns with P&Ls. Newsletter topic: Real Estate, Management, Entrepreneurship

Read more from Nick Huber

Before we jump in: Over the last 12 months I’ve used AdRhino to run my pay-per-click Google ads at several of my companies. At one of our businesses AdRhino helped us reduce our cost-per-click by 44% while reducing our cost per lead by 56%. Our year-over-year ad performance is VERY GOOD. If you run a business spending more that $10K/month on marketing and you want to learn how paid ads can help you scale, I highly recommend setting up a call with the AdRhino team. If you'd like an intro to...

Before we jump in: Ranking your business at the top of Google can make all of the difference between your phone ringing with new customers and you struggling to grow. My team at Bold SEO has cracked the code for local service businesses. At Bold, they use a 3 step SEO system to turn your website into an asset that brings in new leads and traffic for you on autopilot day after day. The 3 pillars they fine tune are your website, content, and backlinks. If you'd like an intro to the team at Bold...

Before we jump in: If you need a new website for your business, I highly recommend WebRun.com. They build simple, beautiful websites for small businesses designed to convert visitors into customers and help your company grow. Here are four examples of beautiful websites the team built recently: Real estate project Investment Firm Residential contractor HVAC maintenance If you'd like an intro to the team at WebRun - reply to this email and I'll make an introduction. -- How to analyze a...