Before we jump in:

Over the last 12 months I’ve used AdRhino to run my pay-per-click Google ads at several of my companies.

At one of our businesses AdRhino helped us reduce our cost-per-click by 44% while reducing our cost per lead by 56%.

Our year-over-year ad performance is VERY GOOD.

If you run a business spending more that $10K/month on marketing and you want to learn how paid ads can help you scale, I highly recommend setting up a call with the AdRhino team.

If you'd like an intro to AdRhino, reply to this email and I'll make one for you.

Note: alongside being a happy customer, I am also an investor in the business.

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Why you have to learn to SELL:

When people think of sales they think of convincing customers to pay them money for services their company delivers. This is indeed sales, and it is the exact place you should start.

But the entrepreneurship classes and the business literature will tell you to go talk to your customers. Survey your customers. Ask them questions and learn all about them before trying to make an offer and complete a sale.

I’m here to tell you that that is all bullshit.

Your job isn’t to ask your Grandma or your neighbor if they would be willing to give you money for your product or service. Because the people who are closest to you aren't your real customers.

They will tell you that you’ve come up with a great business idea. They would buy what you’re selling. The problem is that when it comes down to actually handing over their money, a lot of times they will balk and ghost you. That’s why your job is to go collect the money, today!

The cold hard truth is that people vote with their wallets.

They don’t do charity. Money is hard to make and valuable and people will do whatever they can not to waste it.

If you are launching a business, ask for money.

If people refuse to give it to you, your idea sucks, and people don’t actually need what you’re offering or they don't trust you to deliver it.

So step one of starting a business is simple: Collect a deposit. Sell a service. Get somebody to hand you cash or send money to your bank account.

You’re thinking of starting a lawn care company?

Some might think you should start by incorporating a business, building a website, buying a mower, practicing your mowing skills, getting insurance, thinking about your pricing strategy, and setting up the company.

Wrong.

Your first step is to knock on doors and find somebody willing to pay you to mow their lawn.

Once you have five customers who have paid you cash deposits in exchange for your work, get your mower, do the work, and collect the remaining sum. Then do it all over again.

If you aren’t willing to do this, you are simply wasting your time.

I repeat: If people actually need what you are offering, they will pay you cash money to solve their problem today.

There are literally zero exceptions to this rule.

If you can’t get the money, you aren’t solving a real problem and you need to go back to the drawing board asap!

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A few tweets from this week:

Nick Huber @sweatystartup Say it louder for the people in the back. https://twitter.com/somewherehiring/status/1808509414728520044 Jerimiah Lancaster @somewherehiring Many business owners don't actually own a business. They own a job. If they stop working, they stop getting paid. Every problem comes to them. Every decision comes to them. They are required to make every sale. It's an incredibly risky, stressful and (oftentimes)… https://twitter.com/i/web/status/1808509414728520044 4:5 PM • Jul 3, 2024 2 Retweets 82 Likes Read 14 replies

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Nick Huber @sweatystartup Three things to understand about life and business: 1. You can't succeed alone. Almost everything worth doing in life requires cooperation and collaboration with other people. 2. You can't make anybody do anything. People do things because they want to do them or they need to… https://twitter.com/i/web/status/1808530014645707239 11:55 AM • Jul 3, 2024 12 Retweets 93 Likes Read 8 replies

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Nick Huber @sweatystartup The blue ocean strategy is risky. It is expensive. You are often trying to force a round peg into a square hole. You’re making guesses about which services or products a buyer might want based on your own hypotheses or personal preferences. Who in their right mind would… https://twitter.com/i/web/status/1808129285732860262 9:23 AM • Jul 2, 2024 3 Retweets 67 Likes Read 24 replies

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Nick Huber @sweatystartup Everybody wants to build an online personal brand so they can amplify their business and make more money. The cold hard truth: If you aren't building a business, buying real estate, hiring employees or successfully making money nobody cares to learn from you. Nobody wants… https://twitter.com/i/web/status/1809953667644092438 10:12 AM • Jul 7, 2024 19 Retweets 397 Likes Read 65 replies

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Nick Huber @sweatystartup There is always a bottleneck in every single business. Here are the stages: 9:54 AM • Jul 8, 2024 15 Retweets 210 Likes Read 17 replies

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Lastly, if you buy real estate, I highly recommend doing some cost segregation studies to defer taxes.

I use RE Cost Seg and they do studies much cheaper than the competition and provide super high-quality engineered reports.

Get a free proposal here.​

Onward and upward,

Nick Huber